Beltrame Leffler Advertising

About Us

About Us

Beltrame Leffler Advertising is a brand-focused agency that believes in setting a sound strategy, and developing the communications platform necessary to thoroughly deliver and execute a solid advertising plan.

Beginning

In April of 1999, a Senior Vice President and Senior Art Director left the big agency environment to establish a true brand and image building agency, specializing in strategic planning, and quality creative execution. Today, we are true to our foundation. From helping clients realize their unique position in the marketplace to developing materials that strikingly reflect their brand image, Beltrame Leffler Advertising remains true to providing the benefits of strategic advertising.

Approach

Beltrame Leffler Advertising is founded on the belief that every good company deserves a unique brand, a distinct advantage over competitors. For every product or service, there are drivers which will influence customer decision making. Those drivers may be based on a functional, emotional or social benefit. For every brand, there is a promise to be made. Our responsibility is to see that this brand promise is carefully and consistently reflected in the language, tone and visuals of everything we do. We believe that successful advertising must not only increase preference but it should also build brand loyalty.

Partners

Mike Beltrame, founding partner of Beltrame Leffler Advertising, left his Senior Vice President title at Montgomery Zukerman Davis (MZD) Advertising where he supervised key accounts ranging from packaged goods to retail and business-to-business. He worked on more than 40 key accounts including Borden Company - OH, International Dairy Deli Bakery Association - WI, RCA, and Citizens Gas. Prior to his work at MZD, Mike began his career in advertising at Compton Advertising - NY. He then spent 4 years in management at the American Association of Advertising Agencies (AAAA) – NY.

K.C. Leffler, founding partner of Beltrame Leffler Advertising, has art directed, written and supervised production on web, print, broadcast and outdoor materials for a variety of clients including Coca-Cola, the Hoosier Lottery, Indiana Respect-Sex Can Wait (I'm Worth It), Ford Motor Company, and The Children's Museum of Indianapolis. His work has been awarded local, regional and national ADDYs and has appeared in Communication Arts, Print and in the traveling exhibit of the National Association of Schools in Design.