All posts by Beltrame Leffler

Beltrame Leffler Brands National Awareness Campaign

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Honored to assist one of the largest and reputed food Associations serving Dairy, Deli and Bakery retailers, Beltrame Leffler is assisting in launching the first of Food Safety Awareness initiatives for our client in 2015.

Launched, and ready to be promoted throughout the year in 2015, this program will serve retailers nationwide with educational, on-site training and multi-media presentations and promotions.

“Cerebral Creative” Marketing…good for?

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BLADV_logoLet’s think about creativity as it relates to business but realize you don’t want to think about it too long because you really don’t want to think about it.Could be that creativity has to do with “thinking” on the creative side to make a service or product more compelling in a shortened, concise manner that quickly communicates the benefits of such. In today’s business environment, there are not long-drawn-out opportunities to “riddle” the consumer and/or procurer with our attempts to out-wit the common buyer. As much time as we might spend trying to get others to think, chances are – – after thinking about and analyzing the visual analogies or metaphoric scribe, or sarcasm – we’ve lost them… This is a business, and our job because we chose this profession, is to be creative and be bold but do it efficiently. That’s truly strategic and creative – and by the way, that’s our responsibility.

Your Offering, Your Brand…Not just a piece of art, but…

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We decided to include this anonymous quote because it is so true. Contrarily, the positioning that sets your product or service apart is really what makes your brand tick.

So, having trouble identifying this? That’s where research – at various levels including qualitative, quantitative or even a key stakeholder roundtable makes a difference. Identify your product or service. Identify what makes it SPECIAL, then communicate that in a concise, and relevant manner; a manner that communicates with your target audience. Then, guess what…

That logo stands for something. It stands for a brand promise fulfilled. It stands for a positive customer experience that grows and attracts the masses. Not discounting the benefits of a solid brand mark (or logo), this is important. But what that mark represents? That’s serious!

Let’s figure it all out to build your business into a major player.

Beltrame Leffler Introduces Branding Services

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We have launched our new Brand-Centric Solutions Service for B2B and B2C organizations. Especially for small- to medium-size B2B enterprises that offer products or services, there is an overwhelming need to understand the benefits of brand building across all channels.

Beltrame Leffler has demystified the process of positioning, providing a communications platform and providing brand image services by compiling a package and price at various levels to fit within an organization’s budget. Our brand communications tools which include traditional, digital and inbound strategies have been priced and packaged to make branding a realistic and rewarding experience for businesses of all sizes.

The best part of all of this, is that once completed, the organization is revitalized with a culture that consistently drives toward realizing its vision. Contact us now, to learn more.

Cityscape Residential is Hot! on the Web…

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cityscapescreenIf you know multifamily construction in the Indianapolis market, we bet you’ve heard of Cityscape Residential. They’re turning the heads of competitors and investors, not only in Indianapolis but in Louisville and Kansas City as well. In fact, if you want to see how this company has evolved…

Check their new website. Cityscape knew they needed an enhanced brand image online, they knew they needed some content development and they knew with that they needed to take some measures to improve their SEO. We were glad to help. And if you search them, you’ll find them. When you do, look at the successes of this company and you’ll soon understand why a new, impressive website was well worth the effort!

You’ll be surprised what these services can do for your business, immediately, and affordably. Contact us to get an idea of where you can go from here!

Career Starter, an Upstart Revolutionizing the Hiring Process

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CareerStarterWe’re looking forward to attending VERGE on February 27th to witness our friends from CareerStarter as they present their revolutionary concept for online hiring. To say it’s hiring is selling it short. In fact, we know because we have been fortunate to help them with their brand messaging.

Check them out, they’re on to something here. Whether you’re an HR professional or a team of execs looking to make the hiring process more efficient, more rewarding and in the end, a better experience for all involved, CareerStarter is starting to turn some heads in BIG business by helping them avoid BIG stacks of irrelevant resumes.

New York Beverage Company

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Once again, we’ve been tapped to update beverage packaging for our client, White Rock Products out of New York City. You’ll see their products on store shelves in the specialty sections. If you live on the East Coast, you’ve seen their products for more than a century.

Television, Radio and Social…

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We’re glad to be working on an integrated campaign for our consumer client. Without getting into too much detail, let’s just say that the campaign utilizes a creative and promotional mix to help position this local company as a leader in their category. By creating awareness, THE RIGHT KIND OF AWARENESS, and reinforcing it with a mix of conceptual but strategic execution, there’s no doubt that their presence will be better positioned.

That’s what we do. Real strategy, on-target creative, within budget and across all mediums. We’re not big, probably never will be, but we’re experienced…and exactly what this market needs.

Educational Videos for the Food Industry

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Beltrame Leffler is proud to be finishing up a series of videos for our long-time client the International Dairy Deli Bakery Association. From existing footage to food photography and script writing into After Effects to develop instructional videos for grocery store employees worldwide.

The International Dairy Deli Bakery Association, based in Madison, Wisconsin is a premier resource for food retailers nationwide. Beltrame Leffler continues to assist them in planning and promoting their annual seminar and now, is helping them add to their educational video library.