The Beat, the Board, and Creativity…for Percussion Arts

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Pretty cool that right here in Indianapolis, we are the home of the Percussion Arts Society and their Rhythm! Discovery Center. Beltrame Leffler is proud to have representation on their Board of Directors. Between the meetings and discussions concerning the Rhythm! Discovery Center, and the PASIC event which is by far the largest event for percussion artists including famous musicians, percussion instrument manufacturers and enthusiasts, there has also been a few moments for letting loose at the Discovery Center, in the drum circle, on the sets and…creatively contributing exhibit design for the latest Exhibit…And the Kitchen Sink.

One of the best kept secrets in town. Find the Rhythm! Discovery Center housed on the Northwest corner of Washington and Illinois. Find it, and you won’t be disappointed!

Indianapolis Conference Center

Indianapolis-East Side, Branding & Beltrame Leffler…Indy Conference Center

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There’s nothing better than being awarded an account that offers a world of opportunity in our own backyards. There are a lot of great things happening on the East side of Indianapolis, and there has been a movement toward restoration, renovation and new respect for the history, the culture, the architecture and the potential -that for decades- has been taken for granted. 

We are very proud of the opportunity to assist in the branding and marketing, identity, print, digital, photography, advertising, lead generation, e-mail campaigning, website design/development, copy and more, for what is turning out to be one of the most exciting initiatives that includes a major brand, and a brand new-boutique brand that is culminating to offer a concept that will be part of the new energy.

The Indianapolis Conference Center has sprung, just in the last few months and there is a lot more to come, so stay tuned.

Digital Brand, Advertising, Marketing…the Real Advantages

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Okay, so we all know about the “experience” of digital interaction in a consumer’s mind. It’s called the Internet or “play” that allows the user to press and see – and be entertained by something virtual or maybe even “shop to make a quick purchase, conveniently.” But for brand experience, the sky (and your budget) is the limit. What is the experience with your brand? What does your brand promise, what does your brand deliver? Is it an emotional, functional or financial benefit? Is it a product, a service or something even more ambiguous…like an aspiration or?

Really, what makes it unique? Now on to the advantages of digital. Yet another mode of delivering that brand promise, consistent with its positioning…or at least it should be, and wait, there’s more…

Let’s face it, digital is numbers, data and a collection of such to produce pixels or processes for interaction…

The advantages of digital advertising have finally come to light. Track, measure, realize ROI…reporting, crunching, finding the return on your investment is what digital can offer in real-time, in easy-to-understand reports, and if done effectively, guess what…those budgets begin to really tell you what you’re getting for that creative work (emotional, functional, financial or? just plain beneficial). And that creative work should have your best interest in mind. No fun and games unless those fun and games are critical to your brand’s promise. There’s still a lot of conventional, there’s still a lot of psychological and there is still a lot of “strategy” that goes much deeper to win the target over, generate awareness and engage the prospect, increase sales and…Voila!

That’s our deal. Finally, the buzz about digital advertising has merit, and it’s called ROI.

“Cerebral Creative” Marketing…good for?

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BLADV_logoLet’s think about creativity as it relates to business but realize you don’t want to think about it too long because you really don’t want to think about it.Could be that creativity has to do with “thinking” on the creative side to make a service or product more compelling in a shortened, concise manner that quickly communicates the benefits of such. In today’s business environment, there are not long-drawn-out opportunities to “riddle” the consumer and/or procurer with our attempts to out-wit the common buyer. As much time as we might spend trying to get others to think, chances are – – after thinking about and analyzing the visual analogies or metaphoric scribe, or sarcasm – we’ve lost them… This is a business, and our job because we chose this profession, is to be creative and be bold but do it efficiently. That’s truly strategic and creative – and by the way, that’s our responsibility.

Your Offering, Your Brand…Not just a piece of art, but…

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We decided to include this anonymous quote because it is so true. Contrarily, the positioning that sets your product or service apart is really what makes your brand tick.

So, having trouble identifying this? That’s where research – at various levels including qualitative, quantitative or even a key stakeholder roundtable makes a difference. Identify your product or service. Identify what makes it SPECIAL, then communicate that in a concise, and relevant manner; a manner that communicates with your target audience. Then, guess what…

That logo stands for something. It stands for a brand promise fulfilled. It stands for a positive customer experience that grows and attracts the masses. Not discounting the benefits of a solid brand mark (or logo), this is important. But what that mark represents? That’s serious!

Let’s figure it all out to build your business into a major player.

Cityscape Residential is Hot! on the Web…

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cityscapescreenIf you know multifamily construction in the Indianapolis market, we bet you’ve heard of Cityscape Residential. They’re turning the heads of competitors and investors, not only in Indianapolis but in Louisville and Kansas City as well. In fact, if you want to see how this company has evolved…

Check their new website. Cityscape knew they needed an enhanced brand image online, they knew they needed some content development and they knew with that they needed to take some measures to improve their SEO. We were glad to help. And if you search them, you’ll find them. When you do, look at the successes of this company and you’ll soon understand why a new, impressive website was well worth the effort!

You’ll be surprised what these services can do for your business, immediately, and affordably. Contact us to get an idea of where you can go from here!

How Much Does Responsive Web Design Matter?

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It’s no secret that smartphone and tablet use continues to increase. As more and more users find themselves surfing and shopping on devices other than your traditional PC, the need for a responsive website is growing fast.

So what is a responsive website you ask?

A website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.



“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.”
– Jeffrey Veen – Vice President of products for Adobe


So what does this mean for you? It means that if your site isn’t responsive, you could be missing out on potential traffic on your site. Your visitors need to be able to navigate and interact with your site no matter what device they are using. No doubt that more and more consumers are making the switch to mobile devices…now it’s your turn.


Contact Beltrame Leffler today to start the responsive website conversation.


Indianapolis Websites, and more…Websites

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Shocking, how many Indianapolis companies are in need of a simple, concise, user-friendly website that supports their brand, and puts products or services in a better light. Look no further, we take our knowledge, experience and creative prowess to provide an affordable solution for your website needs, which by the way includes excellent copywriting when, and if needed.


And while we’re on that subject, your website should include links to other “inlets” which will drive traffic. Once that traffic peruses your new online presence – the messaging, visuals and everything that represents your organization – should be a positive, persuasive, and user-friendly experience.


Okay, enough of that, contact us now to get where you need to be…online.

Beltrame Leffler Tapped for 100 Years

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Sorry if the headline was misleading but yes, we were hired by one of the premier flooring companies in Indiana to help revitalize and promote their brand during their 100th year in business. EF Marburger has kept us busy, and we have delivered a new brand image, a website, inbound marketing, television, identity, print advertising, photography and much more.


We are a creative boutique with the experience and knowledge to strategically position a company, large or small.


Whether your company needs a re-brand, revitalization or just a website, you’ve found the right place.


Click here to find out more about this project.