Services

Advertising

Slice it, dice it, present it any way relevant. Advertising can be viral, experience-driven, placed in a magazine, on TV or on somebody's forehead, but to be successful, it must strategic.

First, we help clients identify their unique position in the marketplace. Then, regardless of whether the business is a service, product or organization, we develop a communications platform which serves as the "bible" for efficiently, and effectively delivering key messages with impact.

We believe that for every product or service, there are drivers which will influence customer decision making. Those drivers may be based on a functional, emotional or social benefit. For every brand, there is a promise to be made. Our responsibility is to see that this brand promise is carefully and consistently reflected in the language, tone and visuals of everything we do. We believe that successful advertising must not only increase preference but it should also build brand loyalty.

Granted, brand recognition isn't achieved with one-off projects here and there. On the contrary, building brand takes a whole lot of soul searching and a little more patience. That being said, a brand and the long-term benefits of building it are well worth the wait.

Experience Branding

We're an agency that is a bit shy of the traditional 'ad agency' label. With every brand, there is potential to create an experience: a mix of traditional and non-traditional executions in expected and not-so-expected environments that engage the audience. With every positive experience, an audience will become endeared to a brand paving the way for brand preference and ideally, brand loyalty.

Contact us to discuss our complete branding processes, including the Brand Machine for small business.

Brand Auditing

For existing brands, we offer our services independent of the "agency of record" to give clients an outside perspective. How is the brand perceived next to its competition? Is the brand recognized? Is the brand's desired image consistently reflected through consistent messaging, visuals and overall creative execution? By working closely with the brand owner, we will help to determine the desired brand identity and make recommendations that will serve as a guide to align all efforts in building the brand's image going forward.

Evolving Media

Not matchbook covers or sandwich boards, evolving media is that which is revolutionizing the way advertisers are communicating with their audience. If social networking, custom application development, gaming or environmental design make good sense for a brand, we know why and when they should be applied, and how the brand will benefit.

Research

There are agencies that will claim to know everything about every audience including the one that you target. Not us. In fact, we believe that research is a necessity. Whether for Web usability, key messaging or conceptual development - thorough research substantiates the money that is about to to be spent.