content development

Concept of a Social Media Campaign

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The concept of a social media campaign is pretty basic. Create a community where prospects and current customers are interacting with you. Whether on your website, or social media sites, create a personal experience for the user that keeps them engaged and coming back. Know who you are targeting, and keep that in mind when creating posts, articles, blogs, posting pictures and sending tweets. Don’t measure the quantity of hits to your sites…measure the quality. Who are they, and how are they interacting? Those people who are engaged (trusting you know who your audience is) are the ones you are marketing to. Remember, prospects are on your site for information and a good experience, which means GOOD CONTENT! If your content is not fresh and relevant, they will not return. Speaking of content, don’t forget to read the posts and comments and respond to them. Your prospects will tell you how to attract them and get them to stay engaged. You just have to listen. So, good content, listen and respond with good content. Finally, at the very least, track where new business is coming from. You are investing in the branding of your company when you do Social Media marketing the right way, so track where your customers on-board to your company.


Branding your company, the look, feel, attitude, mission, is accomplished in all areas of your company. Social Media is a way to put your brand in front of more people, but make sure your brand is consistent across all areas of marketing.


At Beltrame Leffler, we help companies with brand communications. From initial brand, to rebrand, from traditional marketing to emerging and social media marketing. We do packaging, overall brand, websites, social media, email marketing, in-bound marketing, digital marketing and content development. Let us look you over…and give you a hand.

Social Media and a Website…WHY?

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So, you have a business…large, small, in the middle?  Is your company as big as Coca-Cola?  As small as Kev’s Light Bulb Changing Service?  Somewhere in between?  Regardless, you probably have a website, one of the millions of websites in the world.  So, I have to ask, why?  Because everyone else does?  So people know you have a business?  So your stakeholders can find you?  To tell the world about your product and services?  YES!  All correct, but not the real reason.

You have a website to attract, manage and retain customers, ON-LINE.  That’s it.  That is the only reason.  It does not matter what is on your site, or how it looks, or the theme of your site…commerce, social commentary, information, whatever.  Your site should attract the people you are looking for, help you manage their experience, and retain them as customers, regardless of the definition of customer.  So, how do you do that???

Your customer (consumer) is online.  According to Forrester, Pew, Nielsen, HitWise, Kudzu and Borrell…LOTS of your customers are online.  16 Billion monthly searches, 38 Billion monthly Yahoo page reviews, 150 million daily active Facebook users.  They are out there…your customer, your consumer, your way to make money.  So you have to ask yourself…how do I get them to my little website?  Out of the millions of websites, how do they find yours?  Better question, how do consumers find ANY website?  And how do they interact with you when they do find your site?

Well, since your site is the face of your business, and you should be using it to attract, manage and retain customers, you have to look at your site from your prospect or customers perspective.  Prospects and customers find your site through Search Engines, Directories, Sites and Blogs, Content Sites, Reviews and Recommendations, Social Media, Location Based Services, and Group Deals.  Easy right?  Just put your site out there and they will find it…(insert Field of Dreams quote here).  Um, not so right.  You must have a strategy to make sure you get your site in front of your prospects, and your customers.  Why?  Because that is how your prospects and current companies now buy your products or services.  They search for you (Search Engine Marketing, Directories, Search Engine Optimization), they learn more about you (review sites, content sites), they check your reputation (Reviews and Recommendations), they ask their friends (Social Media Marketing) and they check for deals (group coupons).  All of these aspects of internet marketing come into play when people are looking for you.  You must have a strategy to drive people to your site, with all of the aspects of how people find you included, to do the most important thing…convert them to customers.

So, take a week, and work backwards.  Customer, website, looking for goods and services.  You got a new customer from your website.  How did you convert them from the website to a customer????  VERY IMPORTANT!!!  Converting the web hits and leads into customers is your biggest job!  Nobody sells your business better than you.  That is the key.  Next, how did they get to your website?  That is my biggest job.  You know they are out there searching.  How will you attract them?  You can buy web presence (SEM), you can build web presence (SEO/Social Media), but in the end, either way or both (both is best), you must convert customers.  While deciding, don’t forget that most these prospects are using mobile devices for finding you (for another time).

This is a lot to consider.  Meanwhile, you still have to run your business.  Attract, manage, maintain customers.  Have a strategy, or find a company to help.  Search Engine Marketing (SEM), Search Engine Optimization (SEO) Social Media Marketing (Facebook, Twitter), whatever you think, get an expert to help, and increase your business.  That is why you have a website.

So, now that you know…call us, and let us help you manage your customers and your content.  Beltrame Leffler Brand Communication will be happy to spend some time talking through what you want your website to do for you.

Welcome to Kevin Howard!

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Beltrame Leffler would like you to join us in welcoming our new Director of Emerging Media, Kevin Howard.   Kevin has a 20-year background in Sales and Marketing in the Information Services space, as well as extensive online marketing and branding experience.  He will be working with current and existing customers implementing our new emerging media product, BLINK.

BLINK is a proprietary inbound marketing strategy that uses key message and content development to increase a brand’s online presence.   Social media, relevant key work-driven content push, inbound linking and list streaming combine to enhance SEO, customer prospecting and retention as well as overall brand awareness.  BLINK quickly gets businesses more exposure, in more places-on the web.

He’s settled in now so give Kevin a call for more information. Let’s get started on increasing your brand’s presence online.

You can contact Kevin at, or call 317 916 9930.