Digital Advertising

Digital Brand, Advertising, Marketing…the Real Advantages

By | Blog | No Comments

Okay, so we all know about the “experience” of digital interaction in a consumer’s mind. It’s called the Internet or “play” that allows the user to press and see – and be entertained by something virtual or maybe even “shop to make a quick purchase, conveniently.” But for brand experience, the sky (and your budget) is the limit. What is the experience with your brand? What does your brand promise, what does your brand deliver? Is it an emotional, functional or financial benefit? Is it a product, a service or something even more ambiguous…like an aspiration or?

Really, what makes it unique? Now on to the advantages of digital. Yet another mode of delivering that brand promise, consistent with its positioning…or at least it should be, and wait, there’s more…

Let’s face it, digital is numbers, data and a collection of such to produce pixels or processes for interaction…

The advantages of digital advertising have finally come to light. Track, measure, realize ROI…reporting, crunching, finding the return on your investment is what digital can offer in real-time, in easy-to-understand reports, and if done effectively, guess what…those budgets begin to really tell you what you’re getting for that creative work (emotional, functional, financial or? just plain beneficial). And that creative work should have your best interest in mind. No fun and games unless those fun and games are critical to your brand’s promise. There’s still a lot of conventional, there’s still a lot of psychological and there is still a lot of “strategy” that goes much deeper to win the target over, generate awareness and engage the prospect, increase sales and…Voila!

That’s our deal. Finally, the buzz about digital advertising has merit, and it’s called ROI.