Beltrame Leffler Handles Their Role in the Big IDDBA Show!

By | Associations, Industry, International Dairy Deli Bakery Association, News, Print, TV / Video | No Comments

Lucky to be a part of brand development for a safe food initiative, a national show promotion that attracts thousands of food industry professionals and retailers and above all, the association that is without a doubt, on-track to provide the educational resources and innovative guidance for all to succeed.

The International Dairy Deli Bakery Association and its new Executive Director, Mr. Michael Eardley, entrusted us to assist by way of show promotional advertising-both digital and print as well as collaboration on show production and direction with crews, talents and creative execution.

The result was an incredible overall presentation made to thousands of industry representatives in Atlanta, Georgia. Here’s a small taste of what happened in Atlanta – look for next year’s show to be even more incredible!!

Food Safety, Shaq, Martha Stewart; All part of the multichannel mix

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We’ve been working hard on helping to establish a brand for our client, the International Dairy, Deli, Bakery Association. Beginning with the development of a branded initiative – Safe Food Matters!; a campaign which includes a mix of identity, digital, animation, video, print and advertising strategy leading up to their seminar that attracts foodies, supermarket executives, major food brands and overall – no less than 7,500 attendees!

Also included are our efforts to assist them in promoting, producing, art directing and developing creative content for the big show, this year in Atlanta. Including special guests Jay Leno, Martha Stewart and Shaquille O’Neal to name a few…going to be a great one.

Mike Beltrame Receives President’s Award

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5-17-12: You’ve heard about advertising and marketing firms receiving industry awards typically for creative, planning or being considered leaders in their profession. Often, in the case of creative awards, the recipient will share the credit with the client who allowed them to do the work. Well, here’s an interesting and unique twist…

Congratulations to Mike Beltrame, President of Beltrame Leffler Brand Communications, for receiving the President’s Award from one of our clients. That’s right, you read this correctly. Mike was awarded by the client, International-Dairy-Deli-Bakery-Association (IDDBA), for years of excellent service. This is quite an accomplishment.

Mike will receive his award in New Orleans at this year’s Dairy-Deli-Bake Seminar which caters to more than 7,500 grocery industry professionals. Add another star to the lineup. Along with Terry Bradshaw, John Pinette, Paula Deen and others, Mike will be applauded when he is honored with the prestigious President’s Award. Nice work Mike!