Indianapolis

Digital Brand, Advertising, Marketing…the Real Advantages

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Okay, so we all know about the “experience” of digital interaction in a consumer’s mind. It’s called the Internet or “play” that allows the user to press and see – and be entertained by something virtual or maybe even “shop to make a quick purchase, conveniently.” But for brand experience, the sky (and your budget) is the limit. What is the experience with your brand? What does your brand promise, what does your brand deliver? Is it an emotional, functional or financial benefit? Is it a product, a service or something even more ambiguous…like an aspiration or?

Really, what makes it unique? Now on to the advantages of digital. Yet another mode of delivering that brand promise, consistent with its positioning…or at least it should be, and wait, there’s more…

Let’s face it, digital is numbers, data and a collection of such to produce pixels or processes for interaction…

The advantages of digital advertising have finally come to light. Track, measure, realize ROI…reporting, crunching, finding the return on your investment is what digital can offer in real-time, in easy-to-understand reports, and if done effectively, guess what…those budgets begin to really tell you what you’re getting for that creative work (emotional, functional, financial or? just plain beneficial). And that creative work should have your best interest in mind. No fun and games unless those fun and games are critical to your brand’s promise. There’s still a lot of conventional, there’s still a lot of psychological and there is still a lot of “strategy” that goes much deeper to win the target over, generate awareness and engage the prospect, increase sales and…Voila!

That’s our deal. Finally, the buzz about digital advertising has merit, and it’s called ROI.

Food Safety, Shaq, Martha Stewart; All part of the multichannel mix

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We’ve been working hard on helping to establish a brand for our client, the International Dairy, Deli, Bakery Association. Beginning with the development of a branded initiative – Safe Food Matters!; a campaign which includes a mix of identity, digital, animation, video, print and advertising strategy leading up to their seminar that attracts foodies, supermarket executives, major food brands and overall – no less than 7,500 attendees!

Also included are our efforts to assist them in promoting, producing, art directing and developing creative content for the big show, this year in Atlanta. Including special guests Jay Leno, Martha Stewart and Shaquille O’Neal to name a few…going to be a great one.

BL…BL&T, an Opportunity that Brings Home the Bacon!

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Same brand colors, same brand standards…maybe that’s how we were able to quickly take on this challenge and deliver a solution that helped to launch the most exciting new restaurant concept in Indianapolis.

No doubt unique, and no doubt a creative concept with a solid strategy to provide a truly interesting yet appetizing menu for downtowners in Indianapolis. Bacon, Legs and Turntables is quite possibly the coolest big-city-type restaurant to open recently. Definitely not a copycat, definitely not a fancy, but a solid menu that mixes gourmet with gotta have it. Yes there’s plenty of bacon but besides that? For bacon lovers and vegans alike, there is a proprietary menu-there are proprietary drinks, and generous open hours for excellent service. Centrally located and available for the whole family!…Available for breakfast, and available for 24 hours on the weekends. So, whether you’re a third shift worker or the business type who likes to call on breakfast for early morning meetings…

Check this place out…before you choose a chain. No doubt, a creative and enticing “place to be” for the most UNIQUE DINING EXPERIENCE IN INDIANAPOLIS!

Beltrame Leffler Brands National Awareness Campaign

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Honored to assist one of the largest and reputed food Associations serving Dairy, Deli and Bakery retailers, Beltrame Leffler is assisting in launching the first of Food Safety Awareness initiatives for our client in 2015.

Launched, and ready to be promoted throughout the year in 2015, this program will serve retailers nationwide with educational, on-site training and multi-media presentations and promotions.

Cityscape Residential is Hot! on the Web…

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cityscapescreenIf you know multifamily construction in the Indianapolis market, we bet you’ve heard of Cityscape Residential. They’re turning the heads of competitors and investors, not only in Indianapolis but in Louisville and Kansas City as well. In fact, if you want to see how this company has evolved…

Check their new website. Cityscape knew they needed an enhanced brand image online, they knew they needed some content development and they knew with that they needed to take some measures to improve their SEO. We were glad to help. And if you search them, you’ll find them. When you do, look at the successes of this company and you’ll soon understand why a new, impressive website was well worth the effort!

You’ll be surprised what these services can do for your business, immediately, and affordably. Contact us to get an idea of where you can go from here!

Our First “BLink” Client

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Shortly after developing this new service offering, Beltrame Leffler is proud to announce its first “BLink” client.

By leveraging the many outlets available online, we will soon begin building brand digitally for a company that now understands how the Web can best work for its business. We’d like to show your business how it works…stay tuned or give Kevin Howard a call (before your competitors get to him)…