Beltrame Leffler Advertising

Charley's Chicken - mmmboy!

Charley Biggs

Overview

EquityThink came to Beltrame Leffler with the idea of launching a branded, turnkey chicken program that would offer a better product, more efficient operations and, in the end, larger profit margins for Convenience Stores and Grocery Deli operations(Quick Serve Restaurants). They approached Beltrame Leffler with the need for a viable brand, identity and marketing support program.

Solution

We not only named and created the character, we gave the program a personality that would appeal to the fried chicken audience. Carried throughout the Web, advertising, POP, packaging and more, we continue to offer full strategic and creative support for marketing the growing Charley Biggs Chicken n’ Sauce program.

Results

The Charley Biggs Chicken n’ Sauce program is now in more than 600 locations nationally, and growing.