Beltrame Leffler Advertising

The Complete Campaign Package

Apex Benefits Group

Overview

Apex Benefits group was in the development stage of an innovative employee health plan initiative when they asked us for assistance in branding the program as well as creating key messages, a plan for advertising, and a creative approach that would cause an immediate buzz among the business community.

Problem

With a new service offering that was still in development, we were challenged to help name the initiative, determine and communicate its key offerings, create an image and devise an advertising plan that would effectively create a buzz for the new initiative as well as awareness for Apex Benefits Group; all within a three-month timeframe.

Solution

By conducting preliminary interviews with management, we prioritized key offerings and designed a visual concept that would break through the clutter with unlimited potential for traditional and non-traditional advertising placement. A plan that included B2B print, PR, targeted online banner placement and e-mail was implemented. Traffic was driven to a custom microsite that took the user through this multi-faceted offering and invited them to request more information through a form-driven data capture.