IDDBA

Nourishing Business through Creativity–By responding creatively to the changing needs of its members, International Dairy Deli Bakery Association (IDDBA) has evolved from a singular event hosted in 1964 to a comprehensive, multi-industry association serving more than 1,500 member-companies around the world.

The Challenge

In partnership with the IDDBA marketing department, provide strategic and hands-on support to achieve organizational goals and deliver–with impact–annual IDDBA events, programs, and special projects that meet the needs of membership.

Provided:

Project Management (ASANA, agendas, facilitation, scheduling, presentations)
Strategy (theme, targeting, marketing channels)
Creative Design (print, digital, video, brand and theme treatments)
Email Marketing (strategy, list management and segmentation, copy/design, scheduling, automation, reporting, QA/technical support)
Media Buying (plan, buy, schedule, create, submit, verify, track)
Digital Advertising (audience targeting, creative, monitor, adjust, report)
Program Support (creative materials, promotion, task management)
Event Marketing (signage/wayfinding, digital displays, task support)

Outcomes

IDDBA successfully engages its growing membership with year-round benefits that strongly complement the value delivered through its annual IDDBA show–an industry-only event that attracts over 10,000 attendees and exhibitors from more than 40 countries.