Managepoint
Responsive, Professional Human Resources – For over 30 years, Managepoint has provided personalized, outsourced HR services, helping business owners focus on what they do best—run their business.
The Challenge
Raise awareness of Managepoint services, and the value they deliver, by addressing prospective client pain points through the use of creative content that stands out in crowded digital spaces.
A Campaign
- Prospect Research (who, where, why, jobs-to-be-done, pain points)
- Audience Targeting (geography, company/personal attributes, bid optimization)
- Copywriting/Storyboarding (prospect language/pain, theme, timing)
- Custom Animation (different, recognizable on repeat, concise)
- Channel Management (publishing, monitoring, adjusting)
- Tracking, Analytics, and Reporting (click-through traffic/engagement, spend, conversions)
Outcomes
Managepoint successfully increased awareness of its services among its ideal audience through a targeted campaign that utilized scroll-stopping creativity. Our work with Managepoint represents a shared belief that great people, doing great work, is great business.
