Dinosphere – in Retrospect

A SKETCH, AN OPPORTUNITY, AND MAKING A MARK
The opportunity years ago to create the name, develop an identity and strategize an advertising campaign for the largest exhibit announcement of its time at a nationally renowned institution (right here in Indianapolis) still serves as a constant reminder that if done well, projects can stand the test of time. A series of sketches (including the ones shown here) served the institution well as the inspirations can still be seen today. From the presence of Dinosphere on the street, to its identity and interiors, it all started with conceptual sketches.