All part of the process
A triangle? Who would have thought that a simple shape like the triangle could be the foundation for a graphic system that opens the door for an exciting new brand image launch – for an organization that has successfully served an international audience for more than 5 decades.
The strategy was the basis for the creativity that provided a solution. With collaborative thinking, open conversation and evaluation, we now have an approved system. Now it’s time to provide direction for all who will be charged with using this system to consistently reinforce this brand. Much more to come, and it will all be very close to home – – very cool.