Not trendy but timeless and telling
Brand identities can be trendy but if trendy, they will rarely be timeless. For example, here are a couple of big-brand identities that experimented with something more trendy, but only for a short time…
Identity development is important. A brand’s identity will most likely be consistently seen more often than any other single element representing a business.
It is worth the time and the effort to develop a strong brand identity. For a launch, revitalization or updated treatment to enhance the long-term presence of an offering, a strategic approach to development of a brand’s identity is worth the time and effort.