VIDEO. For B2B, B2C, Industrial, NFP and…
Video is essential. The cost for producing high-quality video and the opportunities to promote a business using video have become more affordable, more effective, and more accessible.
It used to be that broadcast television was virtually the only channel to promote a business using motion picture and sound. Television was rarely considered viable for B2B products or services, and it can be costly.
Today, there are more options for strategically placing and producing video that more effectively targets B2B and B2C business products and services.
But the best part is, video (sound, action and duration) is viable for so many more of today’s media options including digital channels. It is more affordable, with more flexibility and with the right strategy, it can be more effective.