Food Safety, Shaq, Martha Stewart; All part of the multichannel mix
We’ve been working hard on helping to establish a brand for our client, the International Dairy, Deli, Bakery Association. Beginning with the development of a branded initiative – Safe Food Matters!; a campaign which includes a mix of identity, digital, animation, video, print and advertising strategy leading up to their seminar that attracts foodies, supermarket executives, major food brands and overall – no less than 7,500 attendees!
Also included are our efforts to assist them in promoting, producing, art directing and developing creative content for the big show, this year in Atlanta. Including special guests Jay Leno, Martha Stewart and Shaquille O’Neal to name a few…going to be a great one.