Let’s think about creativity as it relates to business but realize you don’t want to think about it too long because you really don’t want to think about it.Could be that creativity has to do with “thinking” on the creative side to make a service or product more compelling in a shortened, concise manner that quickly communicates the benefits of such. In today’s business environment, there are not long-drawn-out opportunities to “riddle” the consumer and/or procurer with our attempts to out-wit the common buyer. As much time as we might spend trying to get others to think, chances are – – after thinking about and analyzing the visual analogies or metaphoric scribe, or sarcasm – we’ve lost them… This is a business, and our job because we chose this profession, is to be creative and be bold but do it efficiently. That’s truly strategic and creative – and by the way, that’s our responsibility.