We decided to include this anonymous quote because it is so true. Contrarily, the positioning that sets your product or service apart is really what makes your brand tick.
So, having trouble identifying this? That’s where research – at various levels including qualitative, quantitative or even a key stakeholder roundtable makes a difference. Identify your product or service. Identify what makes it SPECIAL, then communicate that in a concise, and relevant manner; a manner that communicates with your target audience. Then, guess what…
That logo stands for something. It stands for a brand promise fulfilled. It stands for a positive customer experience that grows and attracts the masses. Not discounting the benefits of a solid brand mark (or logo), this is important. But what that mark represents? That’s serious!
Let’s figure it all out to build your business into a major player.